So you're a visual artist and you rely on the visual element of your work to sell it and captivate viewers in a single glance. But while art does indeed speak for itself, it only tells part of your story. The other, often-overlooked part is “Who is the person behind the signature scribbled on this amazing piece?”
While it's impossible to pinpoint a tangible career-elevating payoff to telling your story, there are clear benefits. In today's competitive marketplace a good story can say things about your character that your art can't, which can help give you an edge over similar artists being considered for a project. It also allows you to make connections with new audiences who might not understand art the way critics do, but who appreciate your work based on how you make it.
Storytelling might seem like an additional “to-do” that you don't have time or resources for, however, it simply requires using your words and talking about yourself (and likely something you love). As Simon Sinek says, “People don't buy what you do; they buy why you do it.” And it should provide some kind of return on your time investment, as the best kind of storytelling serves as marketing that doesn't feel like traditional marketing at all.
When you communicate your inspiration and efforts behind your pieces, you allow viewers to see your art through your eyes. This gives the viewer something tangible to share with others in conversation something that a two-dimensional piece rarely can do on its own terms. Like any craft, there is a certain rhythm and structure that leads to a successful story. Follow these four guidelines to artfully tell your narrative and ultimately expand your audience reach.
You likely have an “About” profile on your website, but if it's missing an arc it's time to inject it with some life. Stories have a three-part structure with a beginning, middle, and end. The first part opens with an intriguing introduction, the middle develops that detail into the crux of the piece (the main driver of the narrative) and the end leads to how the main character accomplished their objective. Along the way, elements of surprise and eclectic characters keep things interesting. Think about your artistic journey and how you can divide it into three parts.
Start by catching the reader's attention with a strong hook a few lines that focus on what is the most unique thing about you and your artistic evolution. Maybe as a child your grandmother took you to her painting class and that time fostered a love of painting? Maybe there is a moment when someone challenged your dream to become a sculptor and you used that as fuel for your career? Or maybe you have lived all over the world and the different cultures have greatly impacted your design style? The introductory anecdote should be compelling and full of details, so you can build the rest of your story around it by answering how that moment led you to what you create today. Finish the bio by highlighting your biggest career accomplishments. Need an example to get you started? Here is one from French-American artist Gwenn Seemel that we like as a muse.
Now that you've firmed up your bio which you can use anywhere from your website to your pitch deck to your gallery exhibitions consider other ways to share your story, like through your creative process.
Artists have a rep for being territorial about people entering their sacred studios. When their supporters only see the final masterpieces, though, they can't fathom the marathon hours, painstaking process, and level of detail that goes into the artwork. So pull back the curtain and invite the public in by using video clips, photo, and text together. It's easier than it sounds there is probably already a photographer or videographer in your tribe, so commission them to capture various shots of your studio and key stages of creation.
To do this, write out an “objective sheet” detailing the overarching story you want to tell, and the shots that will bring this to life. This could include a shot of your workspace, any production machinery or workspace décor, or action shots, which capture you at the beginning, middle, and end of your process. If you're more comfortable on camera, you could produce a video short.
Just look at what street artist Don Rimx has done with his process shots. He regularly invites the public into his process and recently his video “Friction” caught the attention of corporate audiences who now commission his work. In the time-lapse video, Rimx shows all of the movements it takes him to paint a mural, as well as incorporates outside voices who comment on the work-in-progress. Rimx's act of artistic vulnerability widens the reach of those who can experience his work, and it's paying off.
Do you always find that people are asking you if you have any creative rituals? As mundane as this question might seem to you, an entire book has been written about the daily rituals of artists, and translated into multiple languages! Rituals are fascinating because they're not limited to specific fields or artistic disciplines, so people are inspired to apply what works for artists to their own work. And, frankly, people love hearing the war stories about people making something that makes you real and relatable and it's human nature to respect someone who works hard.
For this, examine how you create. What do you do that's different? Maybe you balance your artistic side with a full-time career elsewhere, so you can only work late at night? Or maybe you go off into the desert to create in a space that is completely free of distraction? Like your bio, be specific on the details. Your objective here is to give your fans something to grasp onto. People likely can't get behind someone who says “I only paint when I feel inspired.” But they can applaud someone who says they go into the studio every morning at 7 a.m. and often has to work for several hours before they find the groove of a project.
People can't get behind someone who says “I only paint when I feel inspired.”
UK-based multi-media artist Kirsty Elson crafts miniature homes, boats, and lighthouses out of driftwood, and draws inspiration from her seaside surroundings. When she collects driftwood at the beach, she either knows immediately what she'll create or the wood sits in her shed for years until she does. In this video, Elson discusses the full cycle of creating her art including how she gets it in the hands of customers around the world.
The idea of a “story” has been with us since the beginning of time, but today what that looks like can range from the traditional body of text to a one-sentence Instagram post. That gives you many channels to explore. If you have a weekly newsletter or blog, those are natural places to begin sharing your processes and routines. If you're still building out your reader list, you can test out the various social media channels to see what drums up interest and feels most natural. You might find that it's easier to share your process shots on a medium like Instagram due to its visual nature, while you can better articulate the finer points of your creative routine through blogging.
If writing is not your forte or you're pressed for time, another way to tell your story is to include brief captions below artwork on your website describing the inspiration/idea behind each piece. A few years ago, my firm was charged with publicizing Strong Families “Mama's Day Our Way” campaign—a national initiative led by Forward Together where more than 20 artists were commissioned to create e-cards for mothers who are often overlooked in the mainstream celebration of Mother's Day. Strong Families wanted to reach both sites that focus on parenting and LGBTQ issues and the mainstream press. To make the campaign about more than the image on the cards, we asked the artists to share why they wanted to be involved in the campaign and what was their inspiration behind their card image.
To tell the story behind his Strong Families image, Chucha Marquez shared the following anecdote: “Chosen family has been a crucial aspect of my existence and survival as a queer person of color in this world. My chosen family has been there for me during times in which I couldn't go to my birth mother or ‘biological' family. I also wanted to celebrate Sylvia Rivera's role as a mother to many struggling queers and trans folks back when she was alive. Her work is still very relevant today and the legacy she left behind remains alive through the lives she has touched. I really wanted to celebrate this in my card.”
By having our artists discuss their works from different perspectives, we were able to capture the attention of a range of publications, including Salon.com, the New York Daily News, Buzzfeed Advocate.com, Jezebel, and PolicyMic, who ran pieces on the campaign and included the artists' quotes in them. During the pitch process, the approach to capture the artists' voices and stories allowed my small, scrappy firm to edge out larger agencies to lead this campaign and resulted in us getting work on future national campaigns.
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At its core, storytelling is about making an authentic, human connection. When people feel like they're part of your artistic process, and you're willing to share a glimpse into your journey, they'll root for you and support your work. Seemel said it best, “Trying to be an artist helps you to appreciate the tenacity it takes to market yourself successfully as an artist. This might lead you to support the efforts of artists in your life by promoting their art or buying it.”
Storytelling, when done right, will increase your influence and have existing and new audiences talking about your work in a digestible fashion that feels natural, and produce a ripple effect of supporters who want to invest in your art and you.
As David Cameron moves out of 10 Downing Street, Guardian cartoonist Steve Bell looks back at his time drawing him as Tory leader. He looks at the development of his caricature, from transparent jelly fish to rubber man, and recalls Cameron's response to being drawn with a condom over his head
Steve Bell on drawing David Cameron: ‘So many years, so many condoms' video
Natural History Museum, London
From Madagascan moths to clever clams, this show brings the complex story of how and why animals see the world through different eyes vividly to life
Darwin's octopus gazes back at me from its jar, eyes deep and intelligent and sentient at least they would be if this mollusc were not a long-dead specimen preserved in chemicals. This is no distinct species, but the actual pet octopus Charles Darwin kept on board HMS Beagle. The eyes into which I peep once peeped into his.
In fact, there is an eerie sense of reciprocity throughout the Natural History Museum's mind-expanding Colour and Vision show. It makes you aware of your own eyes as you explore this exhibition about seeing in the natural world. There are few visual experiences quite as fascinating and challenging as looking at fossils, those stony images of ancient life, as intricate and subtle as any work of art and sometimes just as abstract. It is hard to make sense of the oldest fossils here: can the blobby shape of Dickinsonia really be life as we know it?
Some jellyfish have efficient eyes while lacking the brain power to process the optical information
All this beauty is desperate stuff: animals evolve colour and vision to gain advantage in the struggle for existence
Continue reading...'ARCHIPLAN' interprets the planimetric language of famous figures like zaha hadid, le corbusier, frank gehry and tadao ando, modeling their schemes as a series of dynamic labyrinths.
The post federico babina dissects famous floor plans as architectural labyrinths appeared first on designboom | architecture & design magazine.
sheets of colorful construction paper are carefully overlapped to form vast circular pools of pigment, descending towards an unseen depth.
The post maud vantours' psychedelic paper landscapes form kaleidoscopic canvasses appeared first on designboom | architecture & design magazine.
domesticated and cultivated only by its own nature, this vast concrete vegetation oscillates between order and chaos.
The post AUJIK warps urban landscapes and architectural bodies into living organisms appeared first on designboom | architecture & design magazine.
stylist anna keville joyce teamed up with photographer agustín nieto to create a sequence of compositions that illustrate a hybrid of emoticons and edibles based on three different countries.
The post quirky food emojis speak to the universal language of edibles + emoticons appeared first on designboom | architecture & design magazine.
the installation captures images of the sky which are then translated into fifty-three shades of blue.
The post martin bricelj baraga's cyanometer installation measures the blueness of the sky appeared first on designboom | architecture & design magazine.
A new exhibition claims Vincent Van Gogh's mental illness hampered his work, rather than drove his singular vision and presents fresh medical evidence about his notorious self-mutilation
Madness terrified Vincent van Gogh, yet he also wondered if it was inseparable from artistic genius. In letters to his brother Theo that prove him one of the great writers as well as artists of the 19th century, he broods more than once on an 1872 painting by Emile Wauters called The Madness of Hugo van der Goes, which shows the 15th-century Flemish painter looking a bit like Stanley Kubrick on an intense day as a victim of mental illness.
Painting, far from a release of his inner demons, was a controlled and steady labour through which he tried to stay sane
In the film Lust for Life he is portrayed as a character tragically unable to control torrents of emotion
Related: Science peers into Van Gogh's Bedroom to shine light on colors of artist's mind
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You wouldn't let your child run up to every stranger you pass. Why would you possibly let your dog do the same?
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An international team of scientists has identified a common phenomenon in galaxies that could explain why huge numbers of them turn into cosmic graveyards. Galaxies begin their existence as lively and colorful spiral galaxies, full of gas and dust, and actively forming bright new stars. However, as galaxies evolve, they quench their star formation and turn into featureless deserts, devoid of fresh new stars, and generally remain as such for the rest of their evolution. But the mechanism that produces this dramatic transformation and keeps galaxies turned off, is one of the biggest unsolved mysteries in galaxy evolution.
Now, thanks to the new large SDSS-IV MaNGA survey of galaxies, a collaborative effort led by the University of Tokyo and involving the University of Oxford has discovered a surprisingly common new phenomenon in galaxies, dubbed "red geysers", that could explain how the process works. Researchers interpret the red geysers as galaxies hosting low-energy supermassive black holes which drive intense interstellar winds. These winds suppress star formation by heating up the ambient gas found in galaxies and preventing it to cool and condense into stars.
Lead author Dr Edmond Cheung, from the University of Tokyo's Kavli Institute for the Physics and Mathematics of the Universe, said: 'Stars form from the gas, but in many galaxies stars were found not to form despite an abundance of gas. It was like having deserts in densely clouded regions. We knew quiescent galaxies needed some way to suppress star formation, and now we think the red geysers phenomenon may represent how typical quiescent galaxies maintain their quiescence.'
'Stars form from the gas, a bit like the drops of rain condense from the water vapour. And in both cases one needs the gas to cool down, for condensation to occur. But we could not understand what was preventing this cooling from happening in many galaxies,' said Co-author Dr Michele Cappellari, from the Department of Physics at Oxford University. 'But when we modeled the motion of the gas in the red geysers, we found that the gas was being pushed away from the galaxy center, and escaping the galaxy gravitational pull.'
'The discovery was made possible by the amazing power of the ongoing MaNGA galaxy survey' said Dr Kevin Bundy, from the University of Tokyo, the overall leader of the collaboration. 'The survey allows us to observe galaxies in three dimensions, by mapping not only how they appear on the sky, but also how their stars and gas move inside them.'
Using a near-dormant distant galaxy named Akira as a prototypical example, the researchers describe how the wind's driving mechanism is likely to originate in Akira's galactic nucleus. The energy input from this nucleus, powered by a supermassive black hole, is capable of producing the wind, which itself contains enough mechanical energy to heat ambient, cooler gas in the galaxy and thus suppress star formation.
The researchers identified an episodic quality to these jets of wind, leading them to the name red geysers (with 'red' colour due to the lack of blue young stars). This phenomenon, discussed in the paper with reference to Akira, appears surprisingly common and could be generally applicable to all quiescent galaxies.
The study made use of optical imaging spectroscopy from the Sloan Digital Sky Survey-IV Mapping Nearby Galaxies at Apache Point Observatory (SDSS-IV MaNGA) program.
Does the image at the top of the page show one galaxy or two ? This question came to light in 1950 when astronomer Art Hoag chanced upon this unusual extragalactic object. On the outside is a ring dominated by bright blue stars, while near the center lies a ball of much redder stars that are likely much older. Between the two is a gap that appears almost completely dark. How Hoag's Object formed remains unknown, although similar objects have now been identified and collectively labeled as a form of ring galaxy. Genesis hypotheses include a galaxy collision billions of years ago and the gravitational effect of a central bar that has since vanished. The above photo taken by the Hubble Space Telescope in July 2001 revealed unprecedented details of Hoag's Object.
The Daily Galaxy via University of Oxford
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The European Space Agency's orbiting X-ray observatory, XMM-Newton, has proved the existence of a "gravitational vortex" around a black hole. The discovery, aided by NASA's Nuclear Spectroscopic Telescope Array (NuSTAR) mission, solves a mystery that has eluded astronomers for more than 30 years, and will allow them to map the behavior of matter very close to black holes. It could also open the door to future investigations of Albert Einstein's general relativity.
Matter falling into a black hole heats up as it plunges to its doom. Before it passes into the black hole and is lost from view forever, it can reach millions of degrees. At that temperature it shines X-rays into space.
In the 1980s, pioneering astronomers using early X-ray telescopes discovered that the X-rays coming from stellar-mass black holes in our galaxy flicker. The changes follow a set pattern. When the flickering begins, the dimming and re-brightening can take 10 seconds to complete. As the days, weeks and then months progress, the period shortens until the oscillation takes place 10 times every second. Then, the flickering suddenly stops altogether. The phenomenon was dubbed the Quasi Periodic Oscillation (QPO).
"It was immediately recognized to be something fascinating because it is coming from something very close to a black hole," said Adam Ingram, University of Amsterdam, the Netherlands, who began working to understand QPOs for his doctoral thesis in 2009.
During the 1990s, astronomers had begun to suspect that the QPOs were associated with a gravitational effect predicted by Einstein's general relativity: that a spinning object will create a kind of gravitational vortex.
"It is a bit like twisting a spoon in honey. Imagine that the honey is space and anything embedded in the honey will be "dragged" around by the twisting spoon," explained Ingram. "In reality, this means that anything orbiting a spinning object will have its motion affected." In the case of an inclined orbit, it will "precess."
This means that the whole orbit will change orientation around the central object. The time for the orbit to return to its initial condition is known as a precession cycle.
In 2004, NASA launched Gravity Probe B to measure this so-called Lense-Thirring effect around Earth. After painstaking analysis, scientists confirmed that the spacecraft would turn through a complete precession cycle once every 33 million years.
Around a black hole, however, the effect would be much more noticeable because of the stronger gravitational field. The precession cycle would take just a matter of seconds or less to complete. This is so close to the periods of the QPOs that astronomers began to suspect a link.
Ingram began working on the problem by looking at what happened in the flat disc of matter surrounding a black hole. Known as an accretion disc, it is the place where material gradually spirals inwards towards the black hole. Scientists had already suggested that, close to the black hole, the flat accretion disc puffs up into a hot plasma, in which electrons are stripped from their host atoms. Termed the hot inner flow, it shrinks in size over weeks and months as it is eaten by the black hole. Together with colleagues, Ingram published a paper in 2009 suggesting that the QPO is driven by the Lense-Thirring precession of this hot flow. This is because the smaller the inner flow becomes, the closer to the black hole it would approach and so the faster its Lense-Thirring precession cycle would be. The question was: how to prove it?
"We have spent a lot of time trying to find smoking gun evidence for this behavior," said Ingram.
The answer is that the inner flow is releasing high-energy radiation that strikes the matter in the surrounding accretion disc, making the iron atoms in the disc shine like a fluorescent light tube. The iron releases X-rays of a single wavelength—referred to as "a spectral line."
Because the accretion disc is rotating, the iron line has its wavelength distorted by the Doppler effect. Line emission from the approaching side of the disc is squashed—blue shifted—and line emission from the receding disc material is stretched—red shifted. If the inner flow really is precessing, it will sometimes shine on the approaching disc material and sometimes on the receding material, making the line wobble back and forth over the course of a precession cycle.
Seeing this wobbling is where XMM-Newton came in. Ingram and colleagues from Amsterdam, Cambridge, Southampton and Tokyo applied for a long-duration observation that would allow them to watch the QPO repeatedly. They chose black hole H 1743-322, which was exhibiting a four-second QPO at the time. They watched it for 260,000 seconds with XMM-Newton. They also observed it for 70,000 seconds with NASA's NuSTAR X-ray observatory.
"The high-energy capability of NuSTAR was very important," Ingram said. "NuSTAR confirmed the wobbling of the iron line, and additionally saw a feature in the spectrum called a 'reflection hump' that added evidence for precession."
After a rigorous analysis process of adding all the observational data together, they saw that the iron line was wobbling in accordance with the predictions of general relativity. "We are directly measuring the motion of matter in a strong gravitational field near to a black hole," says Ingram.
This is the first time that the Lense-Thirring effect has been measured in a strong gravitational field. The technique will allow astronomers to map matter in the inner regions of accretion discs around black holes. It also hints at a powerful new tool with which to test general relativity.
Einstein's theory is largely untested in such strong gravitational fields. So if astronomers can understand the physics of the matter that is flowing into the black hole, they can use it to test the predictions of general relativity as never before - but only if the movement of the matter in the accretion disc can be completely understood.
"If you can get to the bottom of the astrophysics, then you can really test the general relativity," says Ingram. A deviation from the predictions of general relativity would be welcomed by a lot of astronomers and physicists. It would be a concrete signal that a deeper theory of gravity exists.
Larger X-ray telescopes in the future could help in the search because they are more powerful and could more efficiently collect X-rays. This would allow astronomers to investigate the QPO phenomenon in more detail. But for now, astronomers can be content with having seen Einstein's gravity at play around a black hole.
"This is a major breakthrough since the study combines information about the timing and energy of X-ray photons to settle the 30-year debate around the origin of QPOs. The photon-collecting capability of XMM-Newton was instrumental in this work," said Norbert Schartel, ESA Project Scientist for XMM-Newton.
The results reported in this article are published in "A quasi-periodic modulation of the iron line centroid energy in the black hole binary H 1743-322", by Adam Ingram and colleagues, to appear in Monthly Notices of the Royal Astronomical Society, 461 (2): 1967-1980
The Daily Galaxy via Monthly Notices of the Royal Astronomical
Image credit: Tomoharu Oka (Keio University)
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Credit: ESA-Stephane Corvaja, 2016