337
336
335
334
333
332
324
323
322
319
325
324
323
322
Moving Brands has designed a new on demand platform for the BBC's children's programmes on its CBeebies and CBBC channels.
Aimed at one to nine-year-olds, BBC iPlayer Kids takes the form of an app which looks to tap into the changing viewing patterns of kids away from Saturday morning TV sessions and towards using tablets and other devices to interact with their favourite programmes.
The app, which took three months to complete, has been designed to give them the freedom to “be the boss of their own adult-free zone”, according to creative director Jon Hewitt.
It allows them to have complete control over which monster-themed avatar they want to guide them through the app, as well as being able to edit and curate the programmes they want to watch.
Equally though, the consultancy was keen to ensure a safe space for users, limiting which of the corners of the internet they are able to access via the app.
“Takeover” is one of the key themes in terms of visual identity, which incorporates components of the original BBC iPlayer logo and brand combined with typography that bursts on to the screen.
“The app had to fit within the existing iPlayer brand but have a distinct personality like the little cousin of the family,” says Hewitt. The identity is carried across multiple platforms, including promotional posters and films.
Moving Brands has also worked on the sound design for the app's animated wordmark, which was created in-house in a meeting room using xylophones and wobble boards.
Usability was a key consideration, according to Hewitt. “We flipped the iPlayer brand colours to be lighter and more welcoming, and ensured the buttons were big and bright, with obvious differences in the selection states of navigation icons,” they say.
“Ultimately, users are there for the content, so it was also important to know when to dial back the expression of the UI (user interface) and let the content be the focus.”
The post Moving Brands creates visual identity for BBC iPlayer Kids app appeared first on Design Week.
321
320
Have you ever had an idea that you wanted to be involved in and execute, but it never quite happened for you? For Tillman, Design Director for Society of Grownups, this was not only true for her, but at times it felt like the defining sentiment of her career. While we live in a world of interconnection, it's still so easy to feel like we're not making the impact that we'd like, or that we're not taking advantage of all of our opportunities. But instead of asking for permission or waiting for opportunities to magically unfold before us Kristy challenges us to make our own opportunities. How? By inviting yourself to the table.
Kristy Tillman currently serves as the Design Director for Society of Grownups, a Boston-based start-up whose mission is to democratize financial literacy for the young adult set. There she leads design teams dedicated to crafting exceptional experiences across both digital and physical platforms.
Prior to Society of Grownups, Kristy was a designer at IDEO, an award-winning global design consultancy where she helped solve design problems across a variety of industries including consumer product goods, finance, education, and healthcare. She also did a tour through the footwear industry as a product graphic designer at PUMA and Reebok.
Kristy believes in a future where design is a tool that aids undeserved communities in solving socio-cultural problems. As the former co-founder of the Detroit Water Project and founder of Tomorrow Looks Bright, Kristy has a strong commitment to furthering the accessibility of design.
She is an alumna of Florida A&M University.
319
318