It's nearly a month since the EU referendum result. One month of extreme political and economic change. Many consultancy owners are concerned about how revenues and profitability may be impacted; how successfully their businesses may continue to trade and perform.
It's worth remembering the design sector has been growing at well above the rate of the UK economy, and the quality and effectiveness of our offer is world-renowned. If we pick between the worry and uncertainty, what opportunities and positives can our industry take forwards? How can we pro-actively face these challenging times?
“Here's what we always advise in times of turbulence,” suggests Shan Preddy of PREDDY&CO and author of How to Run a Successful Design Business, “One: Turn up the heat immediately on the satisfaction, retention and development of current and recent clients. They are the easiest, quickest and best source of future business. Two: Check over your vision, values, goals, business strategy, finances, product quality and marketing programmes. Perfect? If not, work on them. Three: Invest heavily in your team members by giving them expert internal and external coaching and training. With the right knowledge, skills and capabilities they will perform at their best and support you fully.” And Preddy adds: “Doing these three things now will protect you from bad, and prepare you for good times ahead, whatever the eventual impact of the referendum result.”
Jack O'Hern of accountancy firm Wright Vigar supports this message when he says: “If your market is going to be affected, then appropriate contingency planning ahead of falling sales or rising costs is the duty of a responsible management team, but avoid talking oneself into acting too quickly.”
“Life must go on,” says business advisor Ian Cochrane, Chairman of Ticegroup. “There will be opportunities for positive thinking design consultancies to help their clients to grow and thrive in this new trading environment.” Measures are being put in place to stave off recession and boost the economy, and Cochrane flags that there are at least three reasons to be cheerful:
1. Borrowing should be easier moving forward and interest rates are likely to remain low for the foreseeable future. This will enable agencies to invest in staff, learning and technology to accelerate growth.
2. Corporation tax may go down which will not only attract inward investment to the UK but automatically increase post tax earnings and the valuation of design businesses.
3. The weaker sterling exchange rate will boost overseas sales potential.
“Agencies have a real opportunity to build and prepare their businesses ready for a possible trade sale in 3-5 years' time,” Cochrane says.
On consultancies' financial concerns, accountant Green and Purple's managing director, Peter Carter also has some good news. Design businesses which are service providers to the EU with few overhead costs in those markets, are in fact beautifully placed they are now more competitive than a supplier in their client's home country.
“Any piece of work you quote in GBP now is worth the same to you as it was, but costs your clients less, because of the pound's weakness, which will probably recover slowly but not for quite some time. If you already have any foreign-denominated retainers: happy days, they're worth more to you than they were last month,” says Carter.
Peter also flags that during the last few downturns we have seen a gradual shift where advertising and marketing spend is being seen as a recovery tool, rather than a discretionary nice-to-have, so consultancies aren't getting “switched off” in a downturn at least no more than other essentials like people and property costs. “Hold your nerve when quoting and tendering,” he advises, “you shouldn't need to drop your prices to undercut ‘local' competitors, and the UK has long had the edge in terms of sharp and effective design.”
“There is a long way to go until we are clear again on our working relationship with our European friends,” says design industry expert Kate Blandford of Kate Blandford Consulting. “Stay calm, keep up those friendships, continue to do your extraordinary work, building healthy commercial futures for your clients' brands.”
It's a sentiment echoed by business development consultant, Catherine Allison of Master the Art: “Surely now, more than ever, agency CEOs need to project positivity, ensure agency staff remain confident and engaged, invest in their personal development and train them to represent the agency in the best possible way? Only then will they be best placed to convert those new business opportunities that do come their way.”
So in these extraordinary days, months and years ahead, this will be the time to really master your messaging to your clients on the value you can bring to their business; the ROI and commercial growth they can expect to see from investing in design. As the DBA's chief executive Deborah Dawton says: “UK design is world leading. Our industry's proven ability to drive both business and economic growth has not changed, nor has the quality and effectiveness of our offer. UK design is a potent business asset and a sound commercial investment.”
It is our time to design a better future for business, government and society. The opportunity is there.
The post How design businesses can survive and thrive post-Brexit appeared first on Design Week.
It's no longer only restaurant food and cabbies that smartphone users can order to their door a new doctor “delivery service” app has been designed, which allows patients to request a general practitioner to arrive at their home within an hour and a half.
GPDQ GP Delivered Quickly is a start-up company, founded by NHS and private healthcare GP Dr Anshumen Bhagat, with the aim of creating a “more accessible and affordable private primary care solution”.
Patients are able to request a GP to arrive at any given location from Monday Sunday, 8am 11pm within an average of 90 minutes, for appointments and prescriptions. Appointments start at £120 for a 25-minute consultation, and go up in price if patients want extra time or to use the system's two-hour medication delivery service.
The company is registered with the Care Quality Commission, the medical profession's independent regulator, and uses doctors who are UK-trained and registered with the General Medical Council.
The user interface (UI) uses a simple colour scheme of white, black and pink, along a sans-serif typeface.
The UI includes a map, with plots showing where GPs are based in the user's vicinity. The user can then select an address, and they are given an expected arrival time, alongside an appointment fee.
Once they've ordered, they're given a profile and photo of the doctor they will be receiving treatment from, alongside a rating and a reviews system.
Following the appointment, they are encouraged to leave a star rating and review, and can view their past and previous appointments through a side menu.
The app was designed by freelance designer Alisa Afkhami, who says Uber was the inspiration behind the user experience (UX) and digital design of GPDQ.
“You could say GPDQ is Uber but for GP visits,” she says. “A lot of user are already familiar with the Uber experience, so by following a similar experience this helps to create an instant sense of trust and ease, as they don't have to ‘learn' how to use our app.”
She adds: “As a start-up, we don't have the same resources as Uber, which now has a massive team of designers, experts, testers and developers but we can learn a lot from their design decisions and adopt them to our own concept.”
Inspiration was also drawn from the user interface design of Airbnb, Afkhami says. “It has such a clear hierarchy and visual language to display information that it just makes it so easy to digest and absorb,” she says. GPDQ aims to mimic this through its simplicity of use.
Afkhami says the app concept aims to “empower” patients, through allowing them to leave reviews and ratings, and giving them more control over when they see a doctor.
“Rather than waiting on hold at their GP surgery to try and get an available appointment in the next few weeks, patients can see a doctor right away at a place that's convenient for them. The rating system also allows GPDQ to maintain a high standard of care based on patient feedback.”
GPDQ is currently only available in central London but will be expanding to more UK cities soon, the company says.
The post A new app designed to deliver doctors to patients' doors appeared first on Design Week.
The Partners has created a new visual identity for the International AIDS Society (IAS), an organisation which brings together medical professionals, campaigners and those working towards a cure.
The new brand identity is based around a flat red ribbon icon, the universal symbol for awareness and support of HIV and AIDS. The logo sees a flat square with a black outline, with the letters IAS within it, alongside the red ribbon.
The simple colour scheme of red, white and black is incorporated throughout all visual communications, with the bright red colour being used boldly as the backdrop for advertising posters.
The Partners hopes the new design work will help to convey a sense of humanity, says Margaret Wolhuter, managing director at The Partners' health division.
“It was extremely important for us to reflect the IAS' deeply personal, human connection in our work,” she says. “The new strategy and design represent the humanity at the centre of the IAS brand and will help the organisation to grow further in their response to one of the biggest challenges facing humankind today.”
This has been communicated through taglines such as “Stronger together”, alongside stark facts about how many people contract, live and die from the condition every year, with the aim of conveying the “social and personal impact of HIV”, says the consultancy.
By using strings of ribbon motifs, each one also aims to symbolise “the voice of individual IAS members coming together as a powerful movement”, with the aim of counteracting “apathy, complacency, prejudice and ignorance” towards the condition, says Wolhuter.
IAS was founded in 1988, and is the world's largest association of HIV professionals, with members from more than 180 countries who work across all fronts to reduce the impact of HIV. It does this through initiatives that look to encourage scientific research to develop a cure, clinical management and treatment, journals and resources, the support of young people with the condition, among other things.
The post The Partners creates new branding for International AIDS Society appeared first on Design Week.
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After two years of moderate rate hikes, a double-digit increase in the cost of insurance premiums in California is likely to resonate across the U.S. in the debate about the benefits of Obamacare.
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ExxonMobil executives may have intentionally misled the public about climate change for decades. And the House Science Committee just hampered legal efforts to learn more about ExxonMobil's actions by subpoenaing the nonprofit scientists who sought to find out what the fossil fuel giant knew and when.
For 40 years, tobacco companies intentionally misled consumers to believe that smoking wasn't harmful. Now it appears that many in the fossil fuel industry may have applied similarly deceptive tactics and for just as long to confuse the public about the dangers of climate change.
Investigative research by nonprofit groups like InsideClimate News and the Union of Concerned Scientists (UCS) have turned up evidence that ExxonMobil may have known about the hazards of fossil-fuel driven climate change back in the 1970s. However, rather than informing the public or taking steps to reduce such risks, documents indicate that ExxonMobil leadership chose to cover up their findings and instead convince the public that climate science couldn't be trusted.
As a result of these findings, the Attorneys General (AGs) from New York and Massachusetts launched a legal investigation to determine if ExxonMobile committed fraud, including subpoenaing the company for more information. That's when the House Science, Space and Technology Committee Chairman Lamar Smith stepped in.
Chairman Smith, under powerful new House rules, unilaterally subpoenaed not just the AGs, but also many of the nonprofits involved in the ExxonMobile investigation, including groups like the UCS. Smith and other House representatives argue that they're merely supporting ExxonMobile's rights to free speech and to form opinions based on scientific research.
However, no one is targeting ExxonMobile for expressing an opinion. The Attorneys General and the nonprofits are investigating what may have been intentional fraud.
In a public statement, Ken Kimmell, president of the Union of Concerned Scientists said:
We do not accept Chairman Smith's premise that fraud, if committed by ExxonMobil, is protected by the First Amendment. It's beyond ironic for Chairman Smith to violate our actual free speech rights in the name of protecting ExxonMobil's supposed right to misrepresent the work of its own scientists and deceive shareholders and the public. […]
Smith is misusing the House Science Committee's subpoena power in a way that should concern everyone across the political spectrum. Today, the target is UCS and others concerned about climate change. But if these kinds of subpoenas are allowed, who will be next and on what basis?
In fact, Chairman Smith also subpoenaed climate scientists at the National Ocean and Atmospheric Administration (NOAA) in the fall of 2015 and again earlier this year. UCS representatives are referring to this as a blatant “abuse of power” on the part of the government and ExxonMobil.
Gretchen Goldman, a lead analyst for UCS, wrote: “Abuse of power is when a company exploits its vast political network to squash policies that would address climate change.”
The complete list of nonprofits subpoenaed by Chairman Smith includes: 350.org, the Climate Accountability Institute, the Climate Reality Project, Greenpeace, Pawa Law Group PC, the Rockefeller Brothers Fund, the Rockefeller Family Fund, and the Union of Concerned Scientists.
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Eight of the 10 busiest ports are in East Asia. A new study shows how the growing number of cargo ships are polluting the air and threatening health.
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Each twin had an ovary removed and frozen in 2009, when they were in their 30s, in hopes of buying more time to get pregnant and have babies. But will the thawed, reimplanted ovaries work?
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Inishturk, Ireland, has a population of 58 and its people—according to a widely circulated Internet rumor—have offered refuge to any Americans who want to flee from a Donald Trump presidency. This charming documentary by MEL Films, Make Inishturk Great Again, takes us to the sparsely inhabited island to get the locals' perspectives on America, the presidential election, and what Trump has said about Ireland. The film has an obvious perspective on Trump that is far from impartial, but it's entertaining and adventurous nonetheless. To see more films from MEL, visit their website and Vimeo page.
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