Supple Studio has designed an identity system for D.R.A.W Recruitment using an interlocking “D' device and the strapline “The Art of the Perfect Fit”.
The new company was formed from the merger of Drummond Read Recruitment and Art//Work and specialises in sourcing talent from the fine arts, antiques and luxury markets.
Supple creative director Jamie Ellul, who was invited to tender, says: “The client had already spotted that their existing company names formed the acronym D.R.A.W; it felt like a gift of a name with a genuine back story.
“But we wanted to avoid the obvious solution of drawing things or sketching, so we took the angle of people being ‘drawn together' which led to ‘the perfect fit'.”
An interlocking D monogram was also created and Ellul says he “worked with the client to choose a range of materials that got across D.R.A.W.'s diverse client base and candidates from classic to contemporary.”
The main points of interaction for service users are the website and jobs board. Ellul, who also worked on these, says: “We've kept the design very classic using black and white throughout, with the only ping of colour being the monogram logos.
We were conscious of the fact it's a very discerning audience, so a neutral classic approach seemed to make sense. The typeface we've used is Value by Colophon, which lends a little quirkiness to the design, but still feels in keeping with the classic feel.”
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Rebecca Kirrane has joined Decibel Digital as a UX/UI designer, moving from commerce consultancy, Salmon.
Bentley has appointed John Paul Gregory to lead its exterior design division. Gregory's first production car is likely to be the new Bentley Continental GT.
Manchester-based studio Code Computerlove has announced the appointment of Amy Robinson as customer experience consultant. The role will see Robinson help bolster the studio's content, acquisition and conversion teams.
CloudTag has appointed Peter Griffith as chief creative officer to oversee the design, aesthetics and brand messaging of Cloudtag products. Griffith was formerly head of mobile phones design at Microsoft.
Jaywing has announced its acquisition of Leeds-based consultancy, Bloom. The consultancy hopes to grow the development and distribution of its data science-led products.
A new consultancy has been launched after the founder of Sumo Design, Jim Richardson, closed the business to focus on a new start-up. The creative team behind Sumo Sarah Tempest and Michael Sutton have launched their own consultancy in Newcastle, called Altogether.
Contact aimee.mclaughlin@centaurmedia.com if there have been any moves and changes in your consultancy.
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Design Bridge and Diageo have worked together on the new packaging design for Gordon's gin, almost 15 years after the consultancy previously redesigned the gin brand's bottle.
Design Bridge's brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon's position as the top selling gin brand”, according to chief creative officer at Design Bridge, Graham Shearsby.
“We saw it as an opportunity to guide the packaging onto the next part of its journey,” says Shearsby. “It's always been quite a functional bottle, part of what we tried to do was bring more life to it.”
The new bottle is slightly slimmer and taller than previously, while the label has been applied to the D-shaped curved side of the bottle instead of the flat side like before.
“It was to get a bit more movement across the front label,” says Shearsby. “The bottle was a little bit too flat on the front, so this way it projects itself and will stand out on the shelf.”
Inspired by a trip to the brand's archives, which revealed an old advertising campaign with the tagline “the heart of a good cocktail”, along with heart-shaped labels from 1920s bottles, the heart symbol has become the focal point of the new design.
The glass bottle itself has a heart shape with “botanical flourishes” embossed onto it, encircling the words “Estd. London 1769”.
Meanwhile, the Gordon's wordmark on the label has been redrawn by hand, and the brand's original boar logo has been made more visible, moving from the bottom to the front of the bottle.
The new design has also been introduced to Gordon's collection of flavoured gins, sloe, elderflower and cucumber, and to Gordon's Export gin. The newly designed packaging will roll out globally this month.
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Ragged Edge has redesigned the visual identity for food blogger Ella Mills, commonly known as Deliciously Ella.
The rebrand includes a new design system and updated logo shared with health food restaurant Mae Deli, co-founded by Mills and her husband as well as the packaging for the blogger's first retail product, Deliciously Ella's Energy Balls.
Based on Mills' own signature, the logo features a hand drawn typeface and a “sunburst” shape that seeks to “reinforce her personal connection with her followers”, according to Ragged Edge.
The consultancy chose a hand drawn typeface Naive Line Sans for headlines and the monospaced Elementa Regular for body copy. Ragged Edge cofounder Max Ottignon says: “Used together, these feel approachable, warm and human.”
Meanwhile, the packaging for the energy balls has been designed to reflect Mills' three core values: “natural, simple and honest”. It combines bright colours designed to make it stand out on the shelf compared to other similar products and comes in a matte texture.
Ottignon says: “Much of Ella's popularity stems from her open and honest relationship with her followers. Maintaining that level of trust as her brand grows into new areas was crucial.”
“Our strategy set out to build on her core values and create a beautifully crafted design, with substance and weight.”
The Deliciously Ella Energy Balls launched at Whole Foods this month and will also be rolled out to selected supermarkets.
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Consultancy Pearlfisher has created the visual identity and packaging for a new tampon brand which looks to empower women in China.
Fémme is a new product from Chinese company Yoai, which aims to increase the presence of and education about tampons in China, and change a “patronising” tone around tampons to associations with “confidence and positivity”.
Recent research found that only 2% of women in China use tampons, with the majority citing the reason as inexperience with the product.
The new brand aims to shift shake conservative, traditional associations with feminine hygiene care in China, says Pearlfisher creative director Natalie Chung, through a “stylish and discreet” design.
The logo is composed of a Chinese character symbolising womanhood encased with a circle, within a circle, all created in a “bold” red to symbolise menstruation.
A simple, sans-serif wordmark has been used, which aims to “elevate the product from basic pharmacy to high-end premium”, says Chung.
The packaging also aims to be “elegant” through embossing, the use of a foil logo and card inserts of line-drawn female forms which replicate Chinese characters.
Packs use a pastel colour scheme of blue, pink and green to indicate different product sizes, and there is educational information included on the back which aims to “dispel cultural misconceptions” and teach women how to use tampons.
Victoria Li at Yoai says the new brand identity is “based on a modern interpretation of Chinese values” rather than something “overtly westernised”, and hopes the product will help to “liberate” and offer more choice to women in China.
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A 120m long wooden replica of 1666 London was floated down the River Thames between Waterloo Bridge and Blackfriars Bridge at sunset before it was set ablaze to mark 350 years since the Great Fire.
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By Rebecca Wolff, National Geographic Young Explorer Grantee
I hadn't grasped the true human consequences of oil spills until we immersed ourselves in the situation going on in Peru.
The stories our team heard of lingering illness and food insecurity were heartbreaking. “When the oil spill happened, [the doctors] arrived in the community and gave out a few medicines, and then they never came back. Things shouldn't be like this,” we were told.
By June 2016, 8000 individuals and at least 30 indigenous communities were affected. I never thought it could possibly get worse.
On August 10, the fourth oil spill since the start of 2016 was reported in the Peruvian Amazon.
At least 10 indigenous communities are impacted by the newest spill in the province of Condorcanqui, department of Amazonas. More than 20 similar spills have crippled the region over the past five years.
This latest spill has the potential to impact the Marañon River and the indigenous groups living there, including the Awajún who were affected by the January 25 spill in Chiriaco and the June 24 spill in Barranca. The Marañon is one of the most important rivers in Peru, starting in the Andes and eventually becoming a major tributary of the Amazon River.
Anger and frustration are reaching all-time highs across Peru. In February, after two spills saw over 3,000 barrels of crude oil flow into the Chiriaco and Morona Rivers, state-owned oil company Petroperú was told to cease pumping oil on their Nor Peruano pipeline. The 40-year-old pipeline is in a state of disrepair, the believed cause of the multiple spills this year.
A third oil spill in late June raised questions as to whether Petroperú had followed state orders to stop pumping oil and indicated the company had in fact been continuing to operate their faulty pipeline. One week after the June 24 spill, the Peruvian Supervisory Agency for Investment in Energy and Mining sanctioned Petroperú for pumping oil without permission. The company's president resigned during the controversy.
The cause of the newest spill has not been verified. The Agency for Environmental Assessment and Enforcement (OEFA) released a statement on August 11 saying the spill may have resulted from an intentional cut to the pipeline. However, advocates I work with in Peru feel that unconfirmed accusations like this only help shift the blame and responsibility for the spill away from Petroperú. It also remains unclear whether Petroperú ever received permission, after the June sanction, to pump oil again. People are demanding to know if Petroperú was operating illegally, once again putting the Amazon at risk.
Communities and indigenous organizations are often the first to report oil spills on their territories, yet they are not seeing swift legal action or recognition of their rights and needs in wake of these environmental disasters.
“Legal processes are often partial and incomplete. There is a major disconnect between the process and the expectations of affected communities,” anthropologist Rodrigo Lazo, one of our Peruvian collaborators told me. In the Amazon, many individuals simply feel that not enough is being done to help.
For the past six months, my team and I have interviewed lawyers, community members, indigenous leaders, and advocates across Peru. The testimonies of those afflicted by the spills and those fighting on behalf of communities never waver. Oil spills have abruptly impacted livelihoods and health while polluting the land and rivers of the Amazon.
One mother worried about how she would feed her children when her farmland remained covered in oil, never cleaned up by Petroperú. A community leader explained the health and emergency food supplies provided in his area were not enough for the vast amount of people seeking support.
The number of oil spills occurring in the Peruvian Amazon is increasing at an alarming rate. As we wait to learn just how bad this fourth spill will be, I wonder about the countless stories never told of how oil spills impact human lives. I can only hope the inspiring indigenous leaders, communities, and organizations our team has met will keep fighting to make sure that a fair legal and social resolution is achieved for all those stricken by these tragic oil spills.
More by Rebecca Wolff and Team Member Kevin Floerke
Indigenous Amazonians Reeling From Oil Spills in the Jungle
Health Concerns, Food Insecurity Linger Months After Peruvian Oil Spills
Peru's Oil Spills Deserve the World's Attention
Alex Chilli posted a photo:
Somewhat exhausted view of Big Ben and Westminster Bridge - but couldn't resist as the sun was setting. Now for some less touristy shots I think...
The Space Shuttle Challenger rises through the skies above Florida on February 3, 1984.
With the first release of my book tomorrow in the United Kingdom, I have been doing a lot of thinking about why I started this project in the first place. To sum it up in one word, it has always been about perspective. Through space travel or satellites or simply bringing ourselves to a more elevated viewpoint, we can discover new ways to see our world like never before. I think that exercise can be healthy, it can be challenging, and ultimately, it can be beautiful. For me, it has been such an amazing adventure to work on this project and this book and I can't wait to see where it will take us next. Photo courtesy of NASA